SA Branding Style Guide

Accessible Video


WCAG Requirements

Our website must meet the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA in order to give all users the same experience, regardless of how they access the media and regardless of any visual, hearing, cognitive, or mobility differences.This means providing visual or audio content in multiple formats.

At the time of writing, social media is not covered under WCAG. However, if social posts or YouTube videos are embedded in the website, they must be compliant.

Communications Requirements for Time-Based Media

Content Type Status Required Recommended
Video Only Live N/A
Audio-only Live N/A
Video with Audio Live Captions Audio Description
Video Only Pre-recorded Audio Description Transcript
Audio Only Pre-recorded Transcript
Video with audio Pre-recorded Captions, Audio Description* Transcript

NB: If you record live media and then post it later, the media is then newly classified as “pre-recorded” and must meet those additional requirements.

*Additional audio description is required only if video audio does not sufficiently describe visual elements

Visual Design Requirements for Video


Script

Setting up the script correctly will prevent extra work in the future. One easy way to do this is to ensure all visual information is spoken out loud from the beginning:


Audio Description

Audio description is a separate audio track describing any visual information that can’t be understood from the existing audio, e.g. speaker names and titles, descriptions of actions, scene changes, on-screen text.

The track is either attached to the original video so users can choose which audio track they’d like to use, or a second version of the video is created and linked to in the original video’s description.

Additional audio description needs to be provided when a pre-recorded video does not have any audio, OR the existing audio isn’t descriptive enough.


Captions

Captions include both the dialogue and other audio needed to understand the content, e.g. sound effects, music, laughter, speaker identification, location.

They are time-coded and synchronized with the audio of a video. Both open and closed captions are accepted.

Captions are created in a text editor like Notepad (Windows) or TextEdit (Mac) and are saved as either a .txt or .srt file.

Open Captions Design Requirements

Writing Requirements

General Formatting for Captions (TXT and SRT)

Example TXT file format

Captions using the TXT file format do not have timecodes since YouTube will automatically place captions at the correct time.

>> ALICE MILLER: Hi, my name is Alice Miller and this is John Brown.
 
>> JOHN BROWN: and we're the owners of Miller Bakery.
 
>> ALICE: Today we'll be teaching you how to make
our famous chocolate chip cookies!
 
[intro music]
 
Okay, so we have all the ingredients laid out here

Creating and Saving Captions on Zoom

Turn on Closed Captions

Save Closed Captions and Transcript

Participant


Transcripts

A transcript is an HTML document that describes both the audio and visual information from a corresponding video. The transcript tells the same story and presents the same information as the video, so users have the same experience regardless of the medium.

Transcripts contain descriptions for the content, including speech, location, scenery, actions, expressions, animations, text, graphics, music, speaker names and titles, sound effects. They do not include timestamps.

A link to the transcript should be included with every video posted to the website.

Download Transcript Template File (.docx)

Writing Transcripts

Transcript as HTML

<h1>How to Make Chocolate Chip Cookies</h1>  
Video URL: <a href="https://youtube.com/kldjglkfjg">https://youtube.com/kldjglkfjg </a>

<hr>
 
<h2>Transcript</h2>

<p>
[Miller Bakery Logo]
</p>

<p>
[Make Chocolate Chip Cookies with the Millers]
</p>

<strong>ALICE MILLER, OWNER MILLER BAKERY:</strong> 
<p>
Hi, my name is Alice Miller and this is John Brown.
</p> 
 
<strong>JOHN BROWN, OWNER MILLER BAKERY:</strong> 
<p>
 and we're the owners of Miller Bakery. [waving]
</p> 
 
<strong>ALICE:</strong> 
<p>
Today we'll be teaching you how to make
our famous chocolate chip cookies!
</p> 
 
( intro music )

<p>
Okay, so we have all the ingredients laid out here
</p> 

This work, "SA Branding Style Guide", is a derivative of "Mailchimp Content Style Guide" by Mailchimp, used under a Creative Commons Attribution-NonCommercial 4.0 International License.
Last modified: November 23, 2022 10:27am